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The CRM Sushi Podcast, With Inbound Marketing Expert Wes Schaeffer The Sales Whisperer®

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun. Wes is a CRM expert, Sales Trainer, Air Force Veteran, Copywriter, Successful Entrepreneur, Husband of 27 years, Father of 7, Author of two books, Keynote Speaker, Brown Belt in Brazilian Jiu-Jitsu. Join us at TheSalesWhisperer.com/podcasts for recaps of every interview, along with valuable resources for aspiring Entrepreneurs and Sales People. TheSalesWhisperer.com is where Professional Sales People come to grow.
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Now displaying: Page 1
Aug 1, 2017

http://www.thesaleswhisperer.com/blog/sharpspring-crm

http://ReferWes.com

http://BestCRMForMe.com

 

  • You don't know what's going to work
    • You have to try and test and iterate
  • Your prospects are "expert ignorers"
  • Bootstrapped beginning with ALL the features in 2006
    • Launched in 2007
    • Rebuilt 2010-2014
    • Rebuilt the front end 2015-2016
    • Now...made it simple
  • Made it easy and fast to build campaigns
  • Give access to better reporting
  • They go beyond the messaging
    • Are people clicking through and moving through your funnel
    • Others missed what happens on your website
    • So you've been forced to chose one half of your marketing: the website or the messaging
  • It's hard to put the whole picture on a single page
  • Some force simplicity on you, like ActiveCampaign
  • Our businesses have a lot of different processes like sales, prospecting, referrals, recruiting, etc.
  • Some allow you to get really complex, like Infusionsoft
  • So they created automatic campaign organization from the top down.
  • Allow multiple disconnected triggers and flows to enable whole-business views
  • List-cleaning + Re-Engagement campaign helps with deliverability
  • Triggering off of Email Opens is not a great idea due to the nature of how email clients treat opens
  • Pre-built Campaigns accelerate your launches
  • Performance Mode offers many powerful reports
    • Contact Flow
    • Funnel Conversion
    • Lifetime Value
    • Goal Conversion Rate
    • Goal Conversion Point
    • Goal Conversion Time
    • Filter by Tracking (Where are my best leads and customers coming from?) 
      • Get your Google Analtyics going
      • Track UTM variables on everything you do
    • Ontraport is the only map-based visual marketing performance reporting tool available that reports on goals other than opt-in or purchase.
  • Share your Campaigns to the Ontraport Marketplace and/or friends and clients privately
  • A secret tease coming in a month
  • Starts at $79/mo
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