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The CRM Sushi Podcast, With Inbound Marketing Expert Wes Schaeffer The Sales Whisperer®

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun. Wes is a CRM expert, Sales Trainer, Air Force Veteran, Copywriter, Successful Entrepreneur, Husband of 27 years, Father of 7, Author of two books, Keynote Speaker, Brown Belt in Brazilian Jiu-Jitsu. Join us at TheSalesWhisperer.com/podcasts for recaps of every interview, along with valuable resources for aspiring Entrepreneurs and Sales People. TheSalesWhisperer.com is where Professional Sales People come to grow.
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The CRM Sushi Podcast, With Inbound Marketing Expert Wes Schaeffer The Sales Whisperer®
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Now displaying: July, 2019
Jul 22, 2019
  • Struggled with content creation for clients
  • Created content in Google Docs and spreadsheets but had to wait for the clients to approve
  • Created multiple Facebook Groups
  • Created PowerPoints, Email, Air Table, etc.
  • Created fake Facebook Pages to see how the content would appear
    • Links
    • Meta data
    • Video sizes
  • It was a mess!
  • Collaboration is the key to great content
  • Dashboards have workspaces
  • Each is unique for the social media platform
  • Filter by categories
  • Internal notes
  • Resolve issues
  • Client approves
  • Facebook
    • Repost
    • Save as Draft to Facebook
    • Save as Ad to Facebook (in draft mode)
  • Calendar view
    • Like Tweet Deck
    • Drag and Drop to reschedule/repost
  • It's not a social media management platform
  • It's a content-planning & collaboration platform
  • Views
    • List
    • Grid
  • Manage teams and permissions
  • Track Activity
    • Restore and republish
  • Set Preferred Audiences and Emojis
Jul 18, 2019
  • Your co-pilot for sales
  • Do the cold emailing for you for outbound marketing
  • Invoices
  • Newsletters
  • Set meetings at events
  • They'll educate you on domain authority and reputation
  • Sometimes you need to create a sub-domain or alternate, but related, domains
  • Send clean, non-spammy emails
  • Adhere to the limits of your ISP
  • Ensure your prospects are valid
    • Done as part of their service before being sent
Jul 2, 2019
  • Software should help salespeople engage and connect with customers
  • Building an Iron Man suit for salespeople
  • Build an email cadence
  • Natively integrates with ERPs like Netsuite
  • Can replace other CRMs
  • Can replace sales enablement tools like SalesLoft and Ring Central
  • The AI has native access to make recommendations
  • CRM + Telephone + Sales Enablement + AI
  • Sales Enablement
    • Cadence of emails, calls, and SMS
    • Call recording and coaching
    • Sales intelligence and reporting
  • Telephone
    • VOIP
    • SMS
    • Voicemail
    • Automated receptionist
    • Call transferring
  • CRM
    • Contact management
      • Populate info from URL
    • Account management
    • Opportunity management
      • Filter
      • Sort
    • Forecasting
    • Activity Tracking
  • Remove data entry via the Spiro Assistant
    • Makes recommendations
    • About 70% accurate
  • Developed by listening to 20,000 sales conversations for the right cadence
  • Recommends a call over an email first
  • Spiro will learn your sales cycle to create the right timing
  • Leverage about 52 commands and it's integrated into Siri and other voice command platforms
  • Adoption Guarantee
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