The CRM Sushi Podcast, With Inbound Marketing Expert Wes Schaeffer The Sales Whisperer®

What You'll Learn In This Episode of The CRM Sushi Podcast...

Sales engagement with a B2B database rolled into one platform
All data is B2B email
Helps you find great leads
44% of salespeople only follow-up once
Autoklose helps you automate your follow-up with qualified leads
InfoUSA or Discover.org
Connects to your own ESP—GMail, Outlook—and sends on your behalf
150-250 per day is his recommended sweet spot for outreach
They allow up to 500 per day
Run many different campaigns that run automatically and stops automatically when the prospect replies
Dashboard updates every 5 minutes
Four simple steps to launch a Campaign
He includes weekends when he's reaching out to C-Level executives but not managers
Cold outreach cadence of 3-4 days is good in the beginning
Scans email for SPAM content
Embed video with Vidyard
Sequence stops when actions are taken
A/B split test
Everything is BCC'd back to your CRM so it's tracked
Send short emails of 50-75 words
Personalization is key
They are Google-approved by passing an expensive Google audit
Building cadences for every industry (free tool)
Offers content and cadence building as a service
On-boarding and training now part of all new accounts
Free support
14-day free trial

Mar 3, 2020

SEO vs. SEM vs. SEA
- Search engine optimization
- Search engine marketing
- Search engine advertising (a little more straightforward)
Content is still king in SEO
SEO is not dead
11 years with 800+ staff in the company
Online visibility management & content marketing platform
2 tools in 2008
42+ tools now
- SEO
- Content
- Advertising
- Competitive Research
- Social Media
Sales, BizDev, & Affiliate Teams
Menu
- Competitive Intelligence Add-On
- Advertising
- Content and PR
- Social Media
- Management
Competitive Intelligence Add-On
- Traffic Analytics
- Market Explorer
Market Explorer (Start here)
- Game Changers
- Established Players
- Leaders
- Niche Players
- Share of Visits
- Create a Custom Market
Traffic Analytics
- Focus on a top competitor
- Traffic Sources
  - Referral
  - Search
- Top Pages
  - See the top pages of your competitors
  - Search for "cart" or similar phrases for e-commerce sites to see how they are converting
- Geographic Distribution
- Destination Sites
- Subdomains
- Bulk Analysis
Advertising
- Advertising Research
  - Ads—see the ads they are running
- Display Advertising
  - Paid Search Trends
  - Paid Search Positions
- PLA Research