Now displaying: 2022
Sep 7, 2022
Links Mentioned In The CRM Sushi Podcast
- Take The CRM Quiz: get a free 15-minute consultation with me
- Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
- The Sales Agenda: take control of every sales opportunity like a pro.
- Leadferno: Turn lurkers into leads
- Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it.
- Send Drunk Emails: ...that get opened and get you paid!
- Phone Burner: work the phone like a machine so you can be a human when you connect.
- Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months
GUEST INFO:
- Guest Site: https://www.sendspark.com
- Guest Twitter: https://twitter.com/sendspark
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- Guest LinkedIn: https://www.linkedin.com/company/sendspark/
PODCAST INFO:
SUPPORT & CONNECT: Check out the sponsors above, it’s the best way to support this podcast
Aug 11, 2022
- Get your 2-week free trial of Leadferno
- Took five days over email to try to buy a boat when it could've/should've been a 5-minute discussion
- SMS helps you convert lurkers to leads quickly
- High risk and high reward to build your own
- Text blasts are great for e-commerce
- Consumers like the two-way features of text, i.e., it's a utility
- Broke code in early 2021
- Sept 2021 went to market
- "The Lead Box" is always visible for the consumer to engage
- Customize the buttons and the movement
- Channels
- Put the top conversions in front of the customer
- Go right to text
- Link out to any URL like your scheduling tool
- Click to call and track it
- Primary button
- Icon (he recommends including "Text" since it's a game changer!)
- Reporting
- Google Analytics
- Funnel
- Message with Facebook Messenger and Google Business Messages
- No broadcast SMS, purely one-to-one
- "Add to Contacts"
- Free 800 number
- Can port over landline
Turn lurkers into leads."
- All, Unassigned, Me folders
- First-come, first-served by sales reps
- Transfer communications
- Management can oversee conversations
- Orange, Green, Blue, Grey
- Integrates with CRMs, but the SMS is sent from inside Leadferno
- Zapier integration and an API for custom integrations
- Instant auto-reply to establish immediate contact
- During business hours
- After hours
- Run multiple profiles
- Segmentation of inboxes
- Service departments or locations
- Have one account but multiple profiles for each location
- Everything is time-stamped and user-stamped
- Shortcuts, i.e., snippets
- Conversations can be transferred/assigned
- Schedule texts in the future for follow-up
- Closeout conversations as Won or Lost
- Start new conversations
- I hate convincing prospects
- Service requests
- Google reviews
- Two-week free trial
Links Mentioned In The CRM Sushi Podcast
Jul 21, 2022
- He was working a lot in WordPress and it was complex
- Too many weakest links
- In late 2019 he wanted to create a no-code WordPress infrastructure
- Create a funnel-builder inside WordPress and throw away the duct tape
- Still integrates with CRMs and payment integrators
- It's a journey of elimination
- Load quickly, launch quickly, work from day one
- Be cute and clever or you can be clear
- Can you build your entire business on just three tools?
- He solves his own problems!
It's a journey of elimination."
- Funnels, Courses, Pipelines, Lead Quizzes
- Get paid: PayPal increases conversions between 2-10%
- Get paid in crypto
- SMS chat with leads
- Templates
- Import ClickFunnels pages
- Authority funnel—a one-pager with one call to action (Tony Robbins has "Get Tickets")
- Create Product
- 10-50% will take an order bump
- Add an upsell easily
- SMS included
- Reporting
- Split test one thing at a time
- Do SMS from a real phone number
- Own your own domain to control your domain reputation
- Page speed is critical
- Rankability
- Traffic, Marketing/Conversion, Follow-Up
- DropFunnels is the Marketing/Conversion
- He likes conversational closing
- He uses ActiveCampaign
- People want relationships
- Integrates with Twillio for SMS
Links Mentioned In The CRM Sushi Podcast
- Get your account of Drop Funnels at 50% off for three months here (DropFunnels.com/crmsushi)
May 24, 2022
- Make complex sales faster
- Not just one decision-maker
- Not just one sales call
- Your internal champion needs to be empowered to carry your key points
- Your internal champion is an expert in their problems
Craft sales content that's guaranteed to close."
- Develop content around the buyer's own words
- Work as a team with the champion
- This helps you follow good practices
- Stay on track with good processes
- Conversation, intelligence, sales enablement
- Current processes are too manual and labor intensive
- Make it easy to follow more of a buyer-enablement focused process
- I rehabilitate salespeople and train their managers
- Most sales managers are massaging the reports their salespeople provide
- You need sales processes to scale
- Stages on Workspace
- Uses various plan templates
- Positive and Negative keywords
- Listens in real time to find the keywords and create content blocks
- Gong, Chorus, etc. help salesreps deliver the right pitch during the meeting
- Fluint helps capture content for the follow-up
- Invite Champion into the workspace
- Develop the message with the champion
- He started this on Google Docs to see if buyers would share this across the organization
- He did $1 million by using Google Docs, but why aren't other sales teams doing this?
- It was hard to build the content
- Conversations got lost in the email threads
- This is one dedicated process for all sales reps to follow
- Get notified of new activity
- Free beta right now but you must provide feedback
Links Mentioned In The CRM Sushi Podcast
Mar 15, 2022
- Ecommerce Platform + Marketing Automation
- Everything You Need To Grow Your Business. Email, SMS, Mobile, Journeys and Ecommerce - We give you all the tools to scale and simplify the way you connect, market and sell to your customers!
- Unified platform, not "all-in-one"
- Volume email player
- Landing pages, surveys, etc.
- Bought a Shopify Plus competitor
- Bringing in additional e-commerce functionality (Nedo out of Australia)
- Email is still king
- Email deliverability is vital
- Data is king in email deliverability
- You need to look at email deliverability by ESP
- Pro and Enterprise Maropost customers have their own dedicated email deliverability expert
- Shared IPs hurt your email deliverability
- Google made changes that hurt email deliverability for a lot of customers
- It's not just about the send, the open, or the click
- When you transition to Maropost they warm your IP address for 30 days or so
- Maropost assists with your sends as well
- How to warm up your IP address
- Maropost looks at your domain reputation
- Maropost gives you a realistic report on how you look on the interwebs
- Reporting on email opens is changing
- Maropost looks at "Unique Opens"
- Maropost is not a CRM
- Most Maropost users are B2C
- ROI on email marketing is north of 40:1 still
Links Mentioned In The CRM Sushi Podcast
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