Now displaying: October, 2017
Oct 27, 2017
http://ReferWes.com
http://BestCRMForMe.com
- Dan Kurt, founder of Unific
- Revenue Conduit founder
- Recognized pain their customers experienced
- Most automation platforms aren’t built for eCommerce customers
- Raised $1.5 million this year and launched
- Shopify only for now (they have a great API)
- Nearly 70% of shopping carts end up abandoned
- Order confirmation emails are opened 60-70%
- Single-usage expiring coupon codes
- Built for multi-hat entrepreneurs (fulfillment, marketing, sales, everything) and they’re short on time and work with small teams.
- Both have low-hanging fruit.
- He looked at nearly 3,000 Shopify Plus stores and abandoned cart on all of them to test them to see how they were recovering their shoppers.
- Shopify Plus is not cheap so he assumed they were using best practices but 50% were using the default emails from Shopify with no segmentation, no customization, etc.
- You need to send an email within 15 min and within 24 hours and another day.
- It can be the same email and you’ll convert more lost sales.
- He can segment shoppers based on best customers vs. new prospects.
- Total number of orders
- Delays
- Sequences
- Bought 1 Time within last 30 days
- Increased volume helps you get more granular with your segmentation
- Has end goals to start and stop sequences
- New customer welcome
- Start it with the order confirmation
- Segment and upsell
- Coupon codes
- Abandoned Cart - Non-Customer - Cart Value Greater Than $xxx.00
- single use
- Dynamically-generated
- Entire order or selected products
- Set Active Dates
Oct 27, 2017
http://ReferWes.com
http://BestCRMForMe.com
- macanta sits on top of Infusionsoft
- Came out as a real-world assignment from a client of his
- They had Infusionsoft and an enterprise billing system
- They needed a single interface
- Set permissions for users
- Create Saved Searches
- Contacts
- Opportunities
- Tasks
- Lock Tags to limit mistakes by inexperienced users
- Make recorded calls from inside macanta
- Infusionsoft is contact-centric
Oct 25, 2017
http://ReferWes.com
http://BestCRMForMe.com
- Alexis Teichmiller with ConvertKit
- Email marketing tool for creators selling to a community
- It's not all about having a huge social media following because you don't "own" that real estate. You own your list and your website
- Mix of simplicity and power with automation
- 15,000 customers in four years
- Built on 5 main pillars
- Opt-in forms
- Automation
- Sequences (auto-responders or campaigns)
- Broadcasts (one-off emails)
- Subscribers
- Opt-in forms
- Landing pages
- Forms
- Settings is where "the magic happens"
- The "Incentive Email"
- One-click / one-step double opt-in
- Inline
- Modal
- Slide In
- Scroll percentage
- Embed
- Javascript
- Raw HTML
- Wordpress
- Integrate with other
- Sequences
- "+ Add Email"
- Delay timers
- Drag and drop to re-order
- Filter
- Filter out customers of a certain product or on another list to skip your "pitch" email
- Conditional content
- Direct integration with Textifull
- Automations (Visual Automations)
- Think "If/Then Scenarios"
- Triggers...
- Create Emails, Sequences, etc. on the fly within the Automations area
- Templates coming soon
- Subscribers
- Not list-centric (AWeber and MailChimp)
- No chance of duplicates
- Location-based sending
- Send from multiple accounts
- They integrate with shopping carts, webinar platforms, etc. See all of their integrations here.
- Their focus is on email marketing
Oct 25, 2017
http://ReferWes.com
http://BestCRMForMe.com
- Scott Desgrosseilliers
- What's your ROI on your ad spend?
- Now he has 400+ customers in just two years
- Make profitable, data-driven marketing decisions
- Trust, understand, and interpret your data
- Patent-pending sales-attribution and analytics platform and done-for-you data analysis
- "The world does not need another pie chart."
- He only shows verifiable data
- Facebook offline conversions
- The pixel didn't capture the sale
- Maybe someone calls in and orders or they sign up for a subscription so that's not tracked back to Facebook
- WickedSmartz are produced from the Wicked Reports
- Five areas of the customer journey confusion | Awareness > Consideration > Purchase > Retention > Advocacy
- First click | first opt-in | last click before a sale | Re-opt-in
- Ad platform measurement ignorance
- Pixel-based system inaccuracy
- Misses the most valuable customers: those who make multiple purchases
- Multiple devices
- Must program the "value" of a customer on every Thank You page
- Limitations of existing competition like Google Analytics, which requires you to setup Events, etc. It's hard to setup
- SMB staffing and expertise issues
- Demo Key Points
- See value of leads over time
- "What should I do with this information?"
- What are your best emails?
- Potential ad targeting to make money
- Areas you are losing money that need monitoring
- Potential missed opportunities
- Where did you find your best customers?
- Sales by Days
- Sales by Hour
- Facebook Attribution is coming out now
- 95%+ of customers are setup within 48 hours
- Auto-track the ads for you
- Moving towards auto-tracking emails
- Integrates with:
- Infusionsoft
- Ontraport
- HubSpot
- Maropost
- MailChimp
- 1ShoppingCart
- Facebook
- PayPal
- Limelight Networks
- Acitonetics
- Shopify
- ActiveCampaign
- CallRail
- Klaviyo
- Bid calculators
- Key stats for your new demo is available
- Facebook Markting Partner
Oct 16, 2017
http://ReferWes.com
http://BestCRMForMe.com
- Joshua Latimer
- If you deal with home owners this is a powerful tool
- Kind of a direct mail company
- Allows you to hyper-target residential homeowners
- Helps you personalize
- Enables you to create automated drip-sequences with
- Ringless voicemail
- Post cards
- Letters
- Gifts,
- Etc.
- Target the neighbors of your customers with direct mail
- Use a drag-and-drop mapping tool to add certain homes to your sequence
- Use the mapping tool and select homes with
- Pools
- Trees
- Near a lake
- Near a golf course
- Scrubs their lists against the USPS database
- Enter any address and send them follow-ups
- It's "the gratitude effect"
- Focus on the bottom of the bucket
- Shift from being transactional to relational
- Has an open API so it can integrate with your CRM
- Use Radius Bomb to make the phone ring
- Once the phone rings add the leads to your CRM and let your HubSpot or Infusionsoft or Ontraport take over
- Native apps for iPhone and Android
- Send a card with a picture of their house
- It's all FAST!
- Less expensive than Send Out Cards
- Use "neighbor mailing" and select your radius and number of homes and the sequence kicks off
- $99 for the first month includes 250 post cards
- Can send emails for free with your account
Oct 16, 2017
http://ReferWes.com
http://BestCRMForMe.com
- "Quickly create and send custom video emails that boost response rates by 8x!"
- Video will help sales people re-introduce the human component back to sales
- How to send personal video messages
- This is not Wistia or Vimeo. It's more like BombBomb
- Sales reps are asking for more content and better access to more content including capturing screen demos
- More powerful than Camtasia or Jing
- Can create and track how prospects engage with the video content
- Simple to use
- Works within the browser with a Chrome Extension
- One click to send
- Wait for notifications
- It's still early in the video email game
- Helps you stand apart from the crowd
- Record
- Share immediately with Gmail and Outlook
- Free supports Gmail
- Paid version supports Outlook
- Track opens, views, view length, engagement
- Hints to personalize
- Hold up a white board that says "Hi (Joe / Mary)"
- Do a screenshare of their website or LinkedIn profile
- Easily share existing company content
- Increase appointment show-up rates
- Can be used in sales, prospecting, updates with clients, etc.
- Authenticity trumps everything these days so be yourself
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