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The CRM Sushi Podcast, With Inbound Marketing Expert Wes Schaeffer The Sales Whisperer®

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun. Wes is a CRM expert, Sales Trainer, Air Force Veteran, Copywriter, Successful Entrepreneur, Husband of 27 years, Father of 7, Author of two books, Keynote Speaker, Brown Belt in Brazilian Jiu-Jitsu. Join us at TheSalesWhisperer.com/podcasts for recaps of every interview, along with valuable resources for aspiring Entrepreneurs and Sales People. TheSalesWhisperer.com is where Professional Sales People come to grow.
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The CRM Sushi Podcast, With Inbound Marketing Expert Wes Schaeffer The Sales Whisperer®
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Now displaying: 2021
Sep 16, 2021

What You'll Learn In This Episode of The CRM Sushi Podcast...

  • Don't get CustomerHub if you want to pay for 22 tools instead of 3
  • Don't get CustomerHub if you want to pay for a bloated WordPress install
  • Re-tooled CustomerHub in March 2021
  • It's a standalone platform
  • It's simpler than WordPress
  • More affordable than Kajabi

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Links Mentioned In The CRM Sushi Podcast

Aug 11, 2021

What You'll Learn In This Episode of The CRM Sushi Podcast...

  • Nikolaus Kimla, founder of Pipeliner CRM
  • Past guest on The Sales Podcast episode 439
  • The first and only CRM today in the SMB space that has the key account management embedded
  • Three inner and three outer rings
    • API
    • Automatizer: sales and marketing automation is the key
    • Backend Functions
    • Activities
    • Outer
      • Project Engine
      • Key Account Management
      • Reporting Engine
      • Analytics Engine
      • Salesforce Automation
  • Reduce the repetitive tasks
  • No coding, just drag & drop
  •  Worked for Apple in Europe
  • Brought Apple to the universities in the 80s and had the first computer-to-computer networks
  • Has spent four years to make the drag-n-drop features easy
  • The typical salesperson needs to focus on leads and activities
  • Multiple pipelines available
    • View as a map overlay feature
    • View as a list
    • View in a compact form
    • Drill down and see the hierarchy/org chart
    • View as a bubble chart
    • View deal velocity
  • Great tool for both the hunter and farmer, i.e., account management salesperson
  • "Add to Comparison"
    • Products
    • Categories
    • Find accounts where you can upsell, cross-sell
  • The Navigator is where you start your day
    • Ready to qualify
    • Ready to move
    • Old Leads
    • Lazy Opportunities
    • Tasks
    • Missed Close Date
    • Velocity Issues
    • The Largest Open Opportunities
  • Everything starts with a Lead
    • Chop it up into targeted Lists
    • Send email broadcasts and see reports
      • Sent
      • Opened
      • Clicked
  • Call from browser is integrated and included
  • Sidebar for Outlook and Gmail
  • Create Reports on the fly
    • Customize with fields
    • Create charts from reports
    • Schedule reports to update and be sent to you regularly and automatically
What you love, you use."
  • The UI is engaging
  • Email history is saved inside the CRM

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Links Mentioned In The CRM Sushi Podcast

Jun 25, 2021

What You'll Learn In This Episode of The CRM Sushi Podcast...

  • HubSpot and Infusionsoft won't give you the type of reports EmailAnalytics gives
  • This shows how your team is using email throughout the day
  • Internal, prospecting, etc.
  • 25-50% of the average professional's workday is spent inside their inbox
  • Productivity tools can show you some reports, but they don't look at email inboxes like this
  • Meant for managers of teams, i.e., sales, service, remote, etc. who need better insight as to how their teams are spending their time
  • Who is over-worked?
  • Who needs more work?
  • Who are my fastest responders?
  • How does this impact sales?

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  • Just because you're an email admin doesn't mean you know what your people are up to
  • 35-50% of all sales go to the vendor that responds first
  • If you respond to a lead in under 60 minutes, your chances of closing the sale go up 700%
  • The Hawthorne effect refers to a type of reactivity in which individuals modify an aspect of their behavior in response to their awareness of being observed.
  • Respond 42.5% faster with EmailAnalytics
  • You're overwhelmed already
  • EmailAnalytics puts this reporting at your fingertips
  • Leverage the daily and weekly default reports to keep it simple
  • Persistence is key to success in any venture
  • If you want something, keep asking for it

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Links Mentioned In The CRM Sushi Podcast

  • Visit EmailAnalytics and visualize your team's email activity and use promo code "sushi" for 20% off your first two months
Apr 6, 2021

What You'll Learn In This Episode of The CRM Sushi Podcast...

  • Get 30-40-50% open rates with your email
  • Are you sending the right emails to the right people?
  • The Health Check currently works with ActiveCampaign, HubSpot, Infusionsoft by Keap, Keap, Mailchimp, ConstantContact, CampaignMonitor and Send In Blue.

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