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The CRM Sushi Podcast, With Inbound Marketing Expert Wes Schaeffer The Sales Whisperer®

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun. Wes is a CRM expert, Sales Trainer, Air Force Veteran, Copywriter, Successful Entrepreneur, Husband of 27 years, Father of 7, Author of two books, Keynote Speaker, Brown Belt in Brazilian Jiu-Jitsu. Join us at TheSalesWhisperer.com/podcasts for recaps of every interview, along with valuable resources for aspiring Entrepreneurs and Sales People. TheSalesWhisperer.com is where Professional Sales People come to grow.
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The CRM Sushi Podcast, With Inbound Marketing Expert Wes Schaeffer The Sales Whisperer®
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Now displaying: 2018
Aug 28, 2018

http://www.thesaleswhisperer.com/blog/topic/podcast

http://MakeEverySale.com

  • Automation Marketing companion for your CRM
    • Infusionsoft
    • ActiveCampaign
    • Ontraport
    • Drip
    • ConvertKit
  • Sell. Teach. Engage.
  • Since 2013
  • Wordpress plugin
  • Migration plugin
    • Create from scratch
    • Migrate
    • Hire a certified partner
  • Powerful enough for developers, designed for marketers
  • Sell
    • Accept payments directly in multiple currencies
    • Cross-selling
    • Smart coupons and discounts
    • Reduce shopping cart abandonment
    • Trial offers, subscriptions, 1-click upsells
    • Mobile-friendly order forms
    •  Fully integrated with Infusionsoft
      • Use any order forms
      • Synced payments reporting in Infusionsoft
      • Update credit cards and process payments
      • Full Infusionsoft affiliate tracking
  • Teach
    • Unlimited instant and dripped courses
    • Video bookmarks and completion tracking
    • Homework submission with private feedback
    • Drag and drop PDF certificates
    • User progress tracking and display
    • License your courses with team accounts
    • 3 advanced quiz types
    • Secure file hosting
  • Engage
    • Searchable user directory
    • Customized social sharing
    • Track and review site activity
    • Gamification with credit systems
    • Automated follow-up based on actions
    • Split testing and member-specific countdowns
  • Course creation wizard
    • Stand alone course
    • Stage released course
    • Clone existing course
    • Create icons
    • Automated menu creation
    • Automated Tag creation
    • Modules
    • Offers
    • Content
  • Content
    • Short code insertion
    • Protected content including Amazon S3
  • Orders
    • Unique coupon codes
    • Order bumps
    • Order forms
  • Track progress, jump back to same spot, track video progress
    • Gamification (credit system)
    • Private notes students can ask
    • Tag when complete
    • Social sharing
  • Quizzing
    • Personality quizzes (kind of like BuzzFeed)
  • Certificates
  • Member directory
  • Team licensing
  • Affiliate module coming soon
  • "Login content challenge"
  • Can use this for internal training and track their progress
Jun 13, 2018
  • Affordable CRM starting at $24/mo/user (billed annually)
  • Quick Add new contacts
  • Web-to-Lead
  • Import CSV
  • Add, Edit, Merge Contacts and Companies
  • Hotness Meter for reminders
  • Email sync
    • Add CC's to Contacts and Sync Emails as a "smart suggestion"
    • Send emails
    • GMail plugin available
    • Templates available
    • Realtime tracking without the recipient knowing
    • Click and drag Pipeline Stages
      • Click "Won"
      • Click "Lost"
      • Table View—Sort / Filter with advanced filtering
      • Drag and drop to reorder columns
  • More than 20 pre-defined reports
    • Easy to customize
  • Automation
    • ProductHunt UTron
  • No cost setup
  • Chat support
  • Integrations
    • Zapier
    • PieSync
    • API
  • 5 to 100 users
  • Not a bulk email provider
  • Set user permissions
  • Chrome Extension for notifications
  • Android and iOS mobile applications
Mar 7, 2018
  • Snapchat is alive and well
  • Even old guys!
  • You own Snapchat "Channels" 
  • If you're boring on Snapchat you are dead
    • The viewers are young and savvy
      • They know about the "50% off" gimmicks
      • They know about the "Free plus shipping gimmicks"
    • They grew up with the internet
    • Be relevant
    • Be interesting
    • Be engaging
  • You only have 10 seconds for a Snapchat ad
  • If your audience is 13-25 years old you need to be on Snapchat
  • The young teens are not on Facebook, Twitter, or Instagram
  • Snapchat's intelligence for targeting is not as detailed as Facebook
  • Snapchat knows your location and where you travel
    • Target people who spend a lot of time on this soccer field
  • Get in early and advertise on Snapchat now (like Facebook in 2009)
  • Snap Ads take up the entire screen so you get better focus from your viewers but your viewer can tap away. They are not forced to watch the entire ad and you are still charged for the impression.
  • Google "Snapchat influencers" and his company pops up
  • They are an influencer agency
  • They went to Snapchat early because there was less competition
  • Target conferences
    • Geo-target
    • Create a filter with something like an extended arm and microphone so when those attendees snap photos they can use your filter
    • This may only be $5 for a couple of hours to run that filter
  • There is a new format for consuming content
    • Horizontal, long-form, unedited is the classic on YouTube
    • Snapchat is unique for its vertical video in 10 second clips
    • Google AMP Stories
  • Examples of success include The Economist who is getting more traffic on the Snap Stories than on their website
Feb 3, 2018
  • Spun off of Basecamp in 2014
  • Launched CRM in 2007, one of the first alternatives to Salesforce
  • Simple, functional platform is in their DNA
  • Ideal for small businesses as their "first CRM"
  • Leads. Follow-Ups. Relationships.
  • Understand it right out of the box without reading the manual
  • Sophisticated options and features are available if you need them
  • Not big on deal flow
  • Unlimited Tags and Custom Fields
  • Robust API has been around since 2007
    • Help Desk
    • Zapier
    • Accounting
  • Has a bulk email tool
  • Has an integrated help desk
  • Pricing starts at $24/mo for 6 users
  • Group inbox to triage support cases, leads, etc.
  • Forward from any email platform to Highrise
  • Automation / Drip coming soon
  • 30 Day Free Trial
  • Free plan for up to 2 users

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