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The CRM Sushi Podcast, With Inbound Marketing Expert Wes Schaeffer The Sales Whisperer®

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun. Wes is a CRM expert, Sales Trainer, Air Force Veteran, Copywriter, Successful Entrepreneur, Husband of 27 years, Father of 7, Author of two books, Keynote Speaker, Brown Belt in Brazilian Jiu-Jitsu. Join us at TheSalesWhisperer.com/podcasts for recaps of every interview, along with valuable resources for aspiring Entrepreneurs and Sales People. TheSalesWhisperer.com is where Professional Sales People come to grow.
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Prospect On LinkedIn Better With Linkdra: The CRM Sushi Podcast 0
Dec 3, 2020

What You'll Learn In This Episode of The CRM Sushi Podcast...

  • Not quite the "voodoo" of Custom Audiences
  • Started because as a startup he was low on funds and low on lead lists
  • Be selective with your lead generation and outreach
  • Create your Buyer Personas
  • Your product roadmap, etc. flows from that
  • You're usually targeting smaller businesses that may be hard to identify
  • Buy a list or run ads...both can be expensive
  • LinkedIn gives you a great starting point, but you still have to do the search
  • 10x your B2B lead generation
  • No need to run ads
  • All search engines help you search "the world," but Linkdra helps you search just LinkedIn
  • Targeted search to directly reach your ideal prospects
  • Go from cold to warm leads by activating your LinkedIn
  • Use their Live Search for LinkedIn
  • Easy prospecting with LinkedIn
    • Search Deep
    • Connect to Convert
    • Action Connects
  • Safe by Design
    • No plugins
    • No extensions
    • Use your regular browser
  • Get 4x more responses with preview cards
    • Setup Card
    • Share Link
  • Fill your CRM automatically
  • Built for Teams
    • No repeats or duplicates
    • Library of common personalized templates
    • Progressive access rights
    • Central contacts database
  • Search public indexes to avoid being throttled by LinkedIn
  • The downside is that the data is not as fresh as if you hit LinkedIn directly and you'll get a subset of the full data
  • Put speed on your side but stay human to get the best results
  • Use smart assistants vs. 100% automation
  • Six steps to lead generation
    • Define your target customer persona
    • Setup requirements (location, roles, keywords, organizations)
      • Sales Navigator defaults to larger companies
      • Linkdra helps you find key prospects at smaller companies
    • Run search by requirement
    • Score results, filter for best matches
    • Send connection request with a killer message (this is the first time you engage with LinkedIn)
    • On connect, share a warm thank you note
  • Extensions are easy to detect and shut down by LinkedIn
  • Workbench
    • Search: smarter automation
      • Automated boolean
      • Search, score, sort in minutes
      • Saves your past searches to reuse or start fresh
    • Connect: at scale
      • Review results, score, filter
    • Engage: Stay in touch
  • Import data right into HubSpot or other CRM
  • URLD.in is in beta now to send images via messages
    • Includes UTM Tracking
  • Great for agencies and recruiters
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