Increase Your Ecommerce Sales With Unific

http://ReferWes.com

http://BestCRMForMe.com

 

• Dan Kurt, founder of Unific
• Revenue Conduit founder
• Recognized pain their customers experienced
• Most automation platforms aren’t built for eCommerce customers
• Raised $1.5 million this year and launched
• Shopify only for now (they have a great API)
• Nearly 70% of shopping carts end up abandoned
• Order confirmation emails are opened 60-70%
• Single-usage expiring coupon codes
• Built for multi-hat entrepreneurs (fulfillment, marketing, sales, everything) and they’re short on time and work with small teams.
• Both have low-hanging fruit.
• He looked at nearly 3,000 Shopify Plus stores and abandoned cart on all of them to test them to see how they were recovering their shoppers.
  • Shopify Plus is not cheap so he assumed they were using best practices but 50% were using the default emails from Shopify with no segmentation, no customization, etc.
  • You need to send an email within 15 min and within 24 hours and another day.
  • It can be the same email and you’ll convert more lost sales.
• He can segment shoppers based on best customers vs. new prospects.
  • Total number of orders
  • Delays
  • Sequences
  • Bought 1 Time within last 30 days
• Increased volume helps you get more granular with your segmentation
• Has end goals to start and stop sequences
• New customer welcome
  • Start it with the order confirmation
  • Segment and upsell
• Coupon codes
  • Abandoned Cart - Non-Customer - Cart Value Greater Than $xxx.00
  • single use
  • Dynamically-generated
  • Entire order or selected products
  • Set Active Dates